Welcome to a new standard of content creation in the pet world
PawSocial merges the power of platform technology with personal relationships to achieve a structured way of creating gifted campaigns that are meaningful & long-term.
What’s new about it
While many influencer marketing platforms provide creator search and selection, brands often tell us the hands-on, relationship-led element is where things can fall away.
PawSocial was created to offer a more considered way for pet brands to collaborate with creators, one that balances structure with relationships and results with authenticity.
PawSocial gave us a structured, reliable way to work with pet creators. Over six months, we saw consistent delivery, strong engagement, clear affiliate activity and a valuable library of UGC we could reuse across our marketing.
Average Monthly Results
The objective for Pup & Kit was to showcase the core range in everyday use, building a strong bank of ad-ready UGC while also increasing visibility through creator channels. Positioned within the mass-premium market, the brand partners with creators who naturally align with a premium pet lifestyle, ensuring content feels authentic and aspirational.
Build your next campaign
Use our campaign builder to outline your next influencer marketing project, the products you’d like to feature and the kind of creators that feel right for your brand. Simply submit your campaign and you’ll receive a custom proposal tailored to your goals, with suggested strategy, content ideas and timelines and service fees, starting from £70+vat per collab.
It’s a simple way to get a campaign that’s thoughtfully planned and built to work for your brand from the start.
THE PAWSOCIAL METHOD
Recruitment & Selection
Our vast community of pre-vetted creators use our exclusive platform to apply for collaborations. This creates a mutual partnership as the creator is opting in and choosing from the brand’s preferred content options.
Onboard & Commitment
Deliverables are confirmed at recruitment stage, including platform, content format and timelines. During onboarding, the creative brief is aligned to brand objectives and each creator’s style to ensure authentic output.
Communication & Content
Communication is managed throughout the collaboration, protecting timelines and expectations on both sides. We oversee content delivery to ensure it meets the brief, with quality control at every stage.
Reporting & Optimise
We believe reports are only good if you use them. With this in mind, we report on performance with clear insights, highlighting opportunities and learnings for future campaign development and optimisation.
Powering the collaboration journey
From the very first step, our aim is for brands to feel in control without feeling burdened. PawSocial manages the full process end to end, providing clear visibility and reassurance at every stage. Throughout the journey, brands have complete transparency across all activity, creating confidence from start to finish.
Explore the process brands love below.
About PawSocial
PawSocial was created from a simple insight: the same creators influencing modern lifestyle choices are increasingly shaping how we care for our pets.
After years of building and managing creator collaborations within the parenting space through BabaSocial, the founder, Gemma saw a natural crossover. Creators who were already trusted voices in family life were organically sharing their pet routines, products and recommendations with highly engaged audiences. The values that matter in the baby industry; trust, safety, quality and everyday use, translated seamlessly into the pet space.
PawSocial brings that same structured, thoughtful approach to pet brand collaborations. By combining a proven platform model with hands-on creator management, we help brands run gifted campaigns that feel authentic, reliable and well managed from start to finish.
The result is a calmer, more transparent way to work with pet creators, one that delivers meaningful content, builds long-term partnerships and gives brands confidence at every stage.